make a more memorable impression marketing your fundraising campaign
"If you build it, they will come"
That is a lofty goal for anyone launching a fundraising campaign. With the plethora of nonprofits and other organizations vying for donations and patronage, it should not be assumed that patrons will immediately seek you out and support your organization.
In the age of digital marketing, there are five common traits that stand out among successful fundraising programs:
- Know Your Audience
- Set Measureble Goals
- Educate Your Audience
- Use Social Media
- Promote Your Program Year-Round
In this eBook, we will explore these traits, learning from local and national organizations about their best practices in fundraising, and how you can be more successful in the long run.